Campaign
MGA Campaign

Empowering Gold Industry Through Strategic Outreach and Promotion

Buy Malaysian Gold 2.0:
A Tradition of Craftsmanship, A Future of Excellence

Support local. Celebrate heritage. Choose Malaysian gold.

 

1. About the Campaign

What is "Buy Malaysian Gold 2.0"?

"Buy Malaysian Gold 2.0" is a national initiative by the Malaysia Gold Association (MGA), in collaboration with the Ministry of Domestic Trade and Costs of Living (KPDN) under the Buy Malaysian Goods Campaign (KBBM 2026).

Following the successful implementation in 2025, the 2026 campaign is designed to further strengthen industry participation, enhance consumer confidence, and expand market reach both locally and internationally.

The campaign will also align with Visit Malaysia 2026 led by the Ministry of Tourism Malaysia, positioning Malaysian gold as a key cultural product and investment asset.

Campaign Duration: 1 May – 31 December 2026

2. Benefits of Participation

  • Nationwide visibility & recognition by MGA & KPDN

  • Exclusive access to campaign logo and branding materials

  • Participation in national-level promotional events (MGJE 2026, 916 Gold Cultural Month)

  • Eligibility to claim up to RM2,000 in marketing support (terms apply)

  • Business networking and exposure to local & international buyers

  • Inclusion in education & advocacy initiatives promoting gold as culture and investment

3. How to Participate

Eligibility Criteria:

  • Malaysian-registered business (SSM certified)

  • Must sell Malaysian-made gold jewellery or bullion (916/999/999.9)

  • Priority for MGA members

  • Must adopt and display the official "Buy Malaysian Gold" logo and branding across retail outlets, marketing materials, and digital platforms

  • Must participate in at least one major campaign initiative (e.g.: MGJE 2026, 916 Gold Cultural Month, promotions, education sessions, etc.)

  • Must submit a Post-Campaign Impact Evaluation Report within 60 days after the campaign concludes (by 28 February 2027)

Application Deadline: 31 May 2026

Approval Notification By: 15 June 2026 (via registered email)

Apply Now: Application Form Link

4. Resources

Campaign Guideline PDF:

5. Contact

Email: info@mga.my

WhatsApp: (+60) 11-5551 1916 | (+60) 11-5589 7916

Website: www.mga.my

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